Demonstrating Impact - Four Case Studies of Public Art Museums
Public art museums are cultural and educational institutions with intrinsic links to community. These institutions range in purpose, collections and programming, yet they share a common necessity in being accountable to a range of stakeholders. This accountability has evolved over time and public art museums are increasingly expected to incorporate a focus on the economic and/or social impact of their institution. While the body of work exploring the economic and social impact of the arts has grown, it has been hijacked by a discourse that is focused on measurement issues alone. Such debate has impeded the public art museum sector from focusing on the benefits of economic and social impact assessment. We believe that it is critical for the sector to get beyond concerns with the technicalities of how to measure the, often intangible, impacts of the visual arts and focus on capturing and communicating the long-term value that they create.
This study offers a novel approach to exploring economic and social impact in the arts, by sharing the experiences of four public art museums along their journey to impact (Bendigo Art Gallery, Shepparton Art Museum (SAM), Linden Centre for Contemporary Art and Arts Project Australia). Through this research we can begin to understand the economic and social impact of public art museums; what drives and impedes art museums’ ability to assess this impact; and the benefits (for art museums and their stakeholders), which come from assessing impact. Profiling best practice case studies has the additional benefit of generating new knowledge in the sector and provides public art museums with a range of possible approaches that they can adopt in the future.
Briefing Note - (462kb PDF) - Updated 28 Nov 2013
Full Report - (3.7mb PDF) - Updated 28 Nov 2013
Demonstrating Impact Launch Presentation - (2.4mb PDF) - Updated 28 Nov 2013
Branding the Public Art Museum Sector: A New Competitive Model
With the increase in competition within the arts sector and from the broader leisure sector, public art museums need to review their community engagement ability. Brand management has been identified as a potential tool to enhance community engagement through an emphasis on communicating the relevance and accessibility of public art museums. Only limited extant research exists in the area of public art museum branding. The overall objective of this research study is to improve Victorian public art museums’ community engagement skills using brand management principles. The research project has two primary objectives, firstly, to enhance the positioning of Victorian public art museums within the arts sector and the broader leisure market. Secondly, to improve the branding practices of Victorian public art museums as a group, the Public Galleries Association of Victoria (PGAV) as an advocacy body and individual art museum members. This study offers a novel and innovative approach to providing a snapshot of a public art sector at one point in time as a benchmark, and identifying how it can improve the level of community engagement through branding in the future. In this study we focus on brand management techniques relating to brand identity and brand image. Such techniques provide public art museums with tools to craft a compelling narrative that engages staff, key industry stakeholders and visitors for the future.
Briefing Note (216kb PDF)
Full Report (2.5mb PDF)