Publications

Publications

Publications


A list of all publications can be found for Jody Evans: Here

A list of all publications can be found for Kerrie Bridson: Here


Selected Published Journal Articles

Minkiewicz, J., Evans, J., & Bridson, K. (2013). How do consumers co-create their experiences? An exploration in the heritage sector. Journal of Marketing Management, (ahead-of-print), 1-30.

Bridson, K., Evans, J., Mavondo, F., & Minkiewicz, J. (2013). Retail brand orientation, positional advantage and organisational performance. The International Review of Retail, Distribution and Consumer Research, (ahead-of-print), 1-20.

Evans, J., Bridson, K., & Rentschler, R. (2012). Drivers, impediments and manifestations of brand orientation: An international museum study. European Journal of Marketing, 46(11/12), 1457-1475.

Minkiewicz, J., Evans, J., Bridson, K., & Mavondo, F. (2011). Corporate image in the leisure services sector. Journal of Services Marketing, 25(3), 190-201.

Rentschler, R., Bridson, K., Evans, J. (2011). Portrait of a Star: National Gallery of Victoria. International Journal of Arts Management, 13(2).

Ringer, A., Volkov,  M., Vocino, A., Bridson, K., Adam, S. (2011), Marketing the Marketing Discipline: The Influence of Delivery Modes on Discipline Major Choice, Information Technology, Education and Society, 12 (1), 47-67.

Evans, J. (2011). 13 The role of psychic distance in international marketing strategy implementation. Handbook of Research in International Marketing: Ed. by S. Jain and D. Griffith (eds), Edward Elgar, 267.

Evans, J., Bridson, K., Byrom, J., & Medway, D. (2008). Revisiting retail internationalisation: Drivers, impediments and business strategy. International Journal of Retail & Distribution Management, 36(4), 260-280.

Bridson, K., Evans, J., & Hickman, M. (2008). Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty. Journal of Retailing and Consumer Services, 15(5), 364-374.

Parker, M., Bridson, K., & Evans, J. (2006). Motivations for developing direct trade relationships. International Journal of Retail & Distribution Management, 34(2), 121-134.

Cuthbertson, R. W., & Bridson, K. (2006). Online retail loyalty strategies. International Journal of Information Technology and Management, 5(4), 279-294.

Dixon, J., Bridson, K., Evans, J., & Morrison, M. (2005). An alternative perspective on relationships, loyalty and future store choice. The International Review of Retail, Distribution and Consumer Research, 15(4), 351-374.

Evans, J., & Bridson, K. (2005). Explaining retail offer adaptation through psychic distance. International Journal of Retail & Distribution Management, 33(1), 69-78.

Bridson, K., & Evans, J. (2004). The secret to a fashion advantage is brand orientation. International Journal of Retail & Distribution Management, 32(8), 403-411.

Evans, J., & Mavondo, F. T. (2002). Psychic distance and organizational performance: An empirical examination of international retailing operations. Journal of International Business Studies, 515-532.

Evans, J. (2002). Internal determinants of foreign market entry strategy. Manchester Metropolitan University Business School. http://130.195, 95, 8081.

Evans, J., Treadgold, A., & Mavondo, F. T. (2000). Psychic distance and the performance of international retailers–a suggested theoretical framework. International Marketing Review, 17(4/5), 373-391.

Evans, J., Treadgold, A., & Mavondo, F. (2000). Explaining export development through psychic distance. International Marketing Review, 17(2), 164-169.

 

Selected Conference Presentations and Papers

Evans, J., Bridson, K., &  Minkiewicz, J.  (2013). Moving from Reverence to Relevance: An Exploration of the Brand Imageof the Public Art Museum Sector, Kulturbranding4, Berlin School of Economics and Law, Berlin, 26.–27. (Winner of best presentation)

Bridson, K., Evans, J., &  Minkiewicz, J. (2013). The role of brand personality in the arts: An Assessment of the Brand Personality of the National Gallery of Victoria, Kulturbranding4, Berlin School of Economics and Law, Berlin, 26.–27.

Evans, J., & Bridson, K. (2012). Branding as a tool for community engagement in the arts’, presented at 11th International Colloquium on Nonprofit, Social, Arts and Heritage Marketing, London Metropolitan University.

Minkiewicz, J., Evans, J., & Bridson, K. (2011). Co-creation of the service encounter experience, presented at Otago Forum 3: Service integration and coordination in a complex world, University of Otago.

Minkiewicz, J., Evans, J., & Bridson, K. (2011). Co-creation of the service encounter experience: a conceptualization and operationalization, presented at Extending Service-Dominant Logic in Marketing, University of Auckland Business School, New Zealand.

Evans, J., Bridson, K., & Rentschler, R. (2011). Manifestations of Brand Orientation within Museums: An Exploratory Study, presented at the AMA Summer Marketing Educators Conference, San Francisco, USA.

Broadbent, S., Bridson, K., Ferkins, L., & Rentschler, R. (2011). Love is all you need": the manifestation of love of sport. In EASM 2011: The 19th Conference of the European Association for Sport Management: Commitment in Sport Management: Book of Abstracts (pp. 171-172). GB Creation & Advice Consulting.

Evans, J. (2010). The role of psychic distance in international marketing strategy implementation, presented at the International Marketing Theory Conference, CIBER, University of Connecticut, USA.

Evans, J., Bridson, K., & Rentschler, R. (2010). Manifestations of Brand Orientation within Museums, presented at the 39th EMAC Conference, Copenhagen Business School, Denmark.

Broadbent, S., Ferkins, L., Bridson, K., & Rentschler, R. (2010). Brand love and loyalty in Australian elite sport. In SMAANZ 2010: Sport Management Association of Australia and New Zealand Conference Proceedings, Program and Abstracts: Sport in Action (pp. 4-4). SMAANZ.

Minkiewicz, J., Evans, J., & Bridson, K. (2010). Co-creation: An Exploratory Investigation into the Construct and its Dimensions, presented at the 39th EMAC Conference, Copenhagen Business School, Denmark.

Minkiewicz, J., Evans, J., & Bridson, K. (2009). Co-creation in the Heritage sector, presented at the Australia and New Zealand Marketing Academy Conference, Department of Marketing, Monash University, Australia.

Evans, J., Bridson, K., & Rentschler, R. (2009). How brand oriented are museums and galleries? An exploratory investigation across three countries, presented at the 10th International Conference on Arts & Cultural Management, SMU, Dallas, Texas USA.

Zur, A., Evans, J., & Bridson, K. (2008). CSR orientation and organisational performance in the Australian retail industry,  presented at the Australia and New Zealand Marketing Academy Conference, School of Marketing, College of Business, University of Western Sydney, Australia.

Minkiewicz, J., Evans, J., & Bridson, K. (2008). Building brand identity: Does it pay? An investigation into cultural and recreational services, presented at the Australia and New Zealand Marketing Academy Conference, School of Marketing, College of Business, University of Western Sydney, Australia. (Winner of best paper in the Sports, Arts and Tourism track)

Minkiewicz, J., Evans, J., & Bridson, K. (2008). An investigation of corporate image, customer satisfaction and loyalty - more than just monkey business, presented at the Australia and New Zealand Marketing Academy Conference, School of Marketing, College of Business, University of Western Sydney, Australia.

Bugg, M., & Bridson, K. (2008). International Retail Franchising: Managing Franchisees within the Australian Coffee Phenomenon, presented at the Australia and New Zealand Marketing Academy Conference, School of Marketing, College of Business, University of Western Sydney, Australia.

 McDonald, S., Bridson, K., & Volkov, M. (2008). Authenticity in a Modern Music Industry: A Qualitative Exploration into “Selling Out”, presented at the Australia and New Zealand Marketing Academy Conference, School of Marketing, College of Business, University of Western Sydney, Australia.

Volkov, M., Ringer, A., Bridson, K., & Uraiporn, K. (2008). Students’ Perception of an Online Marketing Subject: A Qualitative Approach, presented at the Australia and New Zealand Marketing Academy Conference, School of Marketing, College of Business, University of Western Sydney, Australia.

Volkov, M., Ringer, A., Vocino, A., Bridson, K., & Uraiporn, K. (2008). Experiential Satisfaction with a Wholly Online Marketing Unit, presented at the Australia and New Zealand Marketing Academy Conference, School of Marketing, College of Business, University of Western Sydney, Australia.

Minkiewicz, J., & Bridson, K., Evans, J., Mavondo, F. (2007). Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective, presented at the Australia and New Zealand Marketing Academy Conference, Department of Marketing, School of Business, University of Otago, New Zealand.

Minkiewicz, J., & Bridson, K (2007). The relevance of role models to older aged generation y consumers, presented at the Australia and New Zealand Marketing Academy Conference, Department of Marketing, School of Business, University of Otago, New Zealand.

Debenham, T., Bridson, K., & Vocino, A. (2007). The explanatory potential of congruence in the relationship between retail image, brand image and retail customer satisfaction, presented at the Australia and New Zealand Marketing Academy Conference, Department of Marketing, School of Business, University of Otago, New Zealand.

Evans J., & Bridson, K., (2007). Don’t Tate Us! The impediments and drivers of branding museums, presented at the Australia and New Zealand Marketing Academy Conference, Department of Marketing, School of Business, University of Otago, New Zealand.

Parker, M., Evans, J., & Bridson, K., (2006). Relational capabilities and brand strategy within commoditised industries, presented at the Australia and New Zealand Marketing Academy Conference, The School of Advertising, Marketing and Public Relations, Queensland University of Technology, Australia.

Bridson, K and Evans, J. (2006). Brand orientation and retail strategy within the Australian museum sector, presented at the Academy of Marketing Conference, Middlesex University Business School, London, UK.

Parker, M., Bridson, K., & Evans, J., (2006). Advances in buyer-supplier relationship understanding, presented at the Academy of Marketing Conference, Middlesex University Business School, London, UK.

Evans, J., Bridson, K., Byrom, J., & Medway, D. (2005). The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance, presented at the Australia and New Zealand Marketing Academy Conference, The University of Western Australia Business School, Australia.

Hickman, M., Bridson, K., Evans, J. (2005). Loyalty program attributes and their influence on retail customer satisfaction, presented at the Australia and New Zealand Marketing Academy Conference, The University of Western Australia Business School, Australia.

Evans, J., Bridson, K., Byrom, J., & Medway, D. (2005). Retail internationalisation: drivers, impediments and business strategy, presented at the EAERCD Conference, University of Lund, Sweden.

Parker, M., Evans, J., & Bridson, K. (2005). Buyer-supplier relationships and brand strategy within commoditised industries: A suggested theoretical framework, presented at the EAERCD Conference, University of Lund, Sweden.