Profile

Jody Evans & Kerrie Bridson BIOS

PROFILES


Dr Kerrie Bridson is a Senior Lecturer (Marketing) and Chair of the Academic Progress Committee within the Faculty of Business and Law, Deakin University. Kerrie's doctorate was completed in 2002 at Monash University, investigating retail brand orientation. Kerrie has been working closely with retailers and visual art institutions over the last 20 years in the development of successful business strategies that are built on understanding their visitors better. She is a regular media commentator on current trends and is seen often as an invited presenter at industry seminars and conferences across Australia and internationally.

Kerrie’s major areas of research and consulting include branding, retailing, arts marketing and international marketing. Her work has been published in a range of journals including the European Journal of Marketing, International Journal of Arts Management, Journal of Services Marketing, Journal of Marketing Management and Journal of International Marketing. Kerrie is involved in a range of current research projects including economic and social impact in the arts, branding in the arts and culture sector, co-creation of the visitor experience in the cultural sector, co-production between museums and their communities, artistic authenticity, brand love within professional sport, stakeholder engagement with nation branding, social media usage and behaviour, and the purchasing behaviour of at risk youth.

For more information on Kerrie click here.


Dr Jody Evans is Associate Professor in Marketing at Melbourne Business School, the University of Melbourne. Jody completed a PhD in the area of International Marketing at Monash University in 2000. She has an Honours degree in Marketing and an Arts degree in English Literature and Psychology from Monash University. Jody has consulting and executive development experience in the retail and arts sectors and has worked with client organisations in the UK and Australia. She leads market research, strategic reviews and management development seminars and workshops. Most recently, Jody has worked with the Public Galleries Association of Victoria on their branding strategy and is now a member of the PGAV Board.

Jody’s research interests include branding, retailing, arts marketing, museums, galleries and performing arts, social enterprises, and international marketing. Her work has been published in a range of journals including the Journal of International Business Studies, Journal of International Marketing, Journal of Marketing Management, European Journal of Marketing, International Journal of Arts Management, Journal of Services Marketing,. Current projects examine a range of issues including economic and social impact in the arts, an international study of drivers and inhibitors of museum branding, brand identity and image in the arts and culture sector, co-creation of the visitor experience in the cultural sector, and shared value business models.

For more information on Jody click here.